Also, many iphone users are repurchasers, meaning they consistently buy iphones. The information below details the life cycle environmental performance of ipod touch as it relates to climate change, energy efficiency, restricted substances, and material efficiency. Its aim is to present their influence on the life cycle of the entire brand. Apple made people aware of the product launch with the ipod people campaign, where silhouettes of young and hip mac users danced around to the musicipod in hand. The ipod touch is currently in the mature phase of the product life cycle. The fifth generation ipod was the first ipod to be available in a. The launch of the ipod in 2001, the online itunes store in 2003, the iphone in 2007, and the ipad in 2010 all contributed to apples success.
The product life cycle stages are 4 clearly defined phases, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Product life cycle analysis for the apple ipod 1814 words 8 pages. Competitors like microsofts zune have just followed apples design and technology, while the ipod has evolved over multiple generations, each adding new. International product life cycle of apple ipod free essays. Product life cycle analysis for the apple ipod 123 help me. Lifecycle of the different ipod classic generation. In this article, i share with you the product life cycle of apple ipod. Product life cycle of apple ipod ebook super heuristics. Product life cycle analysis of iphone series among the four stages of a complete product life cycle introduction, growth, maturity and decline, apples currently most populous product, iphone series are in the growth stage where the demand for what the nonprofit is doing increases and the market as whole tend to grow mcleish 2011, p. The product was a huge success, not only because of what it was, but how apple marketed it through each stage of its life cycle. This part of the life cycle involves a slowing of total industry sales and revenue. When apple launched the original ipod in october 2001, ceo steve jobs boldly claimed that listening to music will never be the same again. Creative process and product life cycle of hightech firms diva.
It is easier to understand the complexity of the product life cycle in the context of a reallife example. The ipod touch enclosure is made of aluminum and other materials highly desired by recyclers. This phase is also known for innovation, redesign and functionality. The total sales of apples ipod across all models follow a classic product lifecycle. The life of an ios app begins when a user launches it by tapping its icon on the home screen. I1 a short product life cycle is one of the hallmarks of a. Ipod product life cycle hi, im sorry if this is the wrong forum, im looking for examples, information anything really on the ipod product life cycle, ideally some kind of graphs or data, does anybody know where i might find this information. Essay about product life cycle analysis for the apple ipod. The total sales of apples ipod across all models follow a classic product lifecycle curve see figure 1, below.
Jonatan kamenetsky maturity in october 2005, the fifth generation ipod was created and was as significant to apple as creating the itunes music store was in 2002. Introduction stage in 2001, apple introduced its first portable digital music player an ipod. In the last financial year ipod sales fell by 15%, in the first quarter of this year ipod sales fell by 21%, sales of the ipad doubled. The product life cycle goes through four phases and involves professional disciplines. Jobs announced it as a maccompatible product with a 5 gb hard drive that put 1,000. Challenges in the product life cycle principles of. Looks at how this theory can be applied to international trade especially with regard to competition in the form of low. Apples successful marketing strategy throughout the ipod. When youre look at an amazon products life cycle, there are three main criteria to look at. A guide to new product development product life cycle. This is because the ipod touch is just an evolution of a product that has been around for long time. This is the stage when the product is very new to the market, and the firm tries to create product awareness and develops a market for the product.
The information below details the life cycle environmental performance of ipod nano as it relates to climate change, energy efficiency, restricted substances, and material efficiency. Greenhouse gas emissions for ipod shu e energy efficiency because the largest portion of productrelated greenhouse gas emissions result from its use, energy efficiency is a key part of each products design. The following is a brief analysis of the product life cycle of ipods. The system launches your app by calling its main function which xcode kindly lets you peek at if you go to the project navigator, open the disclosure triangle next to the supporting files group, and select main. Apple used the decline phase of the ipods lifecycle as an opportunity to create new buyers. A product life cycle theory for international trade.
Designed and created by apple incorporated, the ipad is made up of materials from all over the world that are then manufactured into this oneofakind product. Apple did product proliferation and launched only three wifi models initially and later introduced the 3g models. It is necessary to consider how products and markets will change over time and must be managed as it moves through different stages. The product life cycle plc starts with the products development. Apple rejected the design by committee approach that had yielded the motorola. On the east coast, retailers are discounting the newest set of collectable pokemon trading cards in an attempt to jumpstart sales. After the release of the iphone 3g, much of apples success was a result of customers acting as ambassadors for the product. Six years in, the ipad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories. Product life cycle of apple iphone ebook super heuristics. Product life cycle of apple ipod product is the most crucial part of the marketing mix. Product life cycle analysis for the apple ipod essays. The ipod product life cycle, the case study continues. The product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market.
It was then that apple turned its focus to key differentiators and redefining their products. The introduction of the ipad 3 develops perfectly product life cycle theory. Essay on product life cycle analysis for the apple ipod. Designed and marketed by apple computer, ipod is a brand of digital audiovideo players that stand apart from the rest due to their user friendly interface and sleek design. A short product life cycle is one of the hallmarks of a fad.
The incredibly successful company that has brought us products like the iphone and ipod. In the last financial year ipod sales fell by 15%, in the first quarter of this year ipod sales fell. Development of the iphone began with apple ceo steve jobs direction that apple engineers investigate touchscreens. The careful environmental management of our products throughout their life cycles includes controlling the quantity. The product life cycle is an important concept in marketing. Similarly wind 3 stated it can be practiced at the product class, form, line or the brand level, whereas day 4 and. The information below details the lifecycle environmental performance of ipod touch as it relates to climate change, energy efficiency, restricted substances, and material efficiency. Together, we trace the journey of ipod across the years, since its birth up till. Stages include introduction, growth, maturity and decline and are explained in detail here. This stage requires greater investment as the product branding, and quality levels are established, and the property rights such as patents and trademarks are.
A study on the product life cycle of samsung smartphones. The product life cycle of the ipod classic by jonatan. The ipod is a portable digital music player that holds up to ten thousand songs in a small, handheld device that is lighter and thinner than two cd cases. An analysis of the sales of the walkman, the diskman and the ipod clearly demonstrates product life cycle theory in action.
Before i tell you about the product life cycle of an apple iphone, let me tell you a bit about what is a product. Apple iphones however are in the maturity stage of the product life cycle. Whilst the tinybutmighty device will soon be a thing of the past, it will always be remembered as the dawn of apples boom era which is now driven by the iphone and ipad. In my research, i looked at the lifecycle of one specific technological device, the ipad, and the materials that go into making this product. The ipod became a huge success, but like any product, apples innovators were challenged to keep it relevant while the market began to offer competing products. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. The understanding of a products life cycle, can help a company to understand and realize when it is time to introduce and withdraw a product from a market, its position in the market compared to competitors, and the products success or failure. Apple targeted teenagers, young adults, business people, and adults in the release of the iphone.
Pdf this publication details the life cycles of apples mobile products. The product life cycle goes through four phases and involves professional disciplines requiring skills, tools and processes. Cds were in the decline stage while the ipod was in the growth stage more on. Product life cycle plc product life cycle is the sequence of strategies deployed as a product goes through its life cycle. How prezi does project status updates with a distributed workplace. States that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. The ipod offers a prime example of the evershortening product lifecycle in todays age of rapid technological development. The three traits of a successful product on amazon.
The 6 stages of the product life cycle hubspot blog. Research and development sales, distribution, and transportation 01 05 marketing consumer use 02 06 manufacturing final disposition 03 07 packaging 04 product life cycle. Product life cycle product life cycle is a normative and descriptive model for the life of products in general the plcs importance to marketing decision makers is to help identify appropriate strategies. For the past years we have seen how apple computers inc. The ipod is a line of portable media players and multipurpose pocket computers designed and. The reason behind this is, the way they have priced the product.